APDZ 485 Experiential Graphic Design

5 credits

This course provides a survey of the field of Experiential Graphic Design from historical, cultural and industry practice perspectives. Students will study the principles of Experiential Graphic Design and apply them to a unique portfolio design project.

Prerequisites: APDZ 382

Course Outcomes
Upon successful completion of this course students will be able to:

Demonstrate familiarity with contemporary exhibit design principles
Identify effective strategies for brand interaction and visual communication
Describe the implications of technology and global influence on interactive communication and the visualization of information
Describe the historical relevance and evolution of entertainment retail
Produce a comprehensive portfolio artifact and process document
Employ creative and critical thinking to enhance problem solving

Total Hours: 50 Theory (Lecture) Hours: 50