APDZ 382 Branded Interaction

5 credits

This course provides a survey of the field of brand communication and human interaction. Students will study the principles of brand communication and contemporary design practice.

Prerequisites: Admission to the BAS in Design Program or instructor permission.

Course Outcomes
Upon successful completion of this course students will be able to:

Describe the basic process of brand development and value alignment
Describe the implications of technology and global influence on communication
Describe the effect of brand narrative and human interaction
Employ creative and critical thinking to enhance problem solving
Produce a professional quality portfolio artifact

Total Hours: 50 Theory (Lecture) Hours: 50