ART 104 Color for Creatives

5 credits

This course covers a comprehensive analysis of color as it applies to various creative industries. Students will approach traditional color theory concepts using color wheels and value charts and will examine how color attributes, schemes, color perception, and global color psychology play into producing, experiencing, and interacting with creative media. Students will choose and apply physical and digital color as it applies to fine art, graphic design, web and mobile design, video, digital games, 3D, and virtual reality.

Prerequisites: None

Corequisites: None

Course Outcomes
Upon successful completion of this course students will be able to:

Use color intentionally to achieve a visual goal, such as creating a focal point, creating the illusion of depth, and communicating mood
Describe which types of projects and media formats utilize the RGB and CMYK color spaces
Differentiate the color attributes of hue, value, and saturation; apply knowledge of these attributes within digital software environments
Explain why color psychology is an essential consideration when designing global media projects
Identify anatomy and terminology of the human eye as it relates to seeing color and value
Create and refer to a color wheel as a means to strategically blend colors and intentionally select schemes or harmonies for a given project
Apply color theory resources and tools from software programs and tutorials
Explain how color can affect the outcome of a project in a given creative industry, from technical and psychological perspectives

Total Hours: 70 Lecture Hours: 30 Lab or Clinical Hours: 40