TLM 414 Principles of Marketing

5 credits

The student learns basic marketing concepts and warehouse and distribution center management systems, including materials management software, inventory fundamentals, and order fulfillment.

Prerequisites: TLM 301, ECON 310, and admission to the BASTLSCM program

Course Outcomes
Upon successful completion of this course students will be able to:

Examine the basic concepts of marketing and the role of distribution and warehousing in achieving marketing and supply chain goals
Describe warehouse environment, including distribution planning and control
Assess inventory information systems, managerial tools, and techniques used in inventory management
Formulate master schedules and capacity management plans in conjunction with operation/production area
Determine the best, most cost effective way to transport goods/in-process materials
Assess the impact of Kan-Ban, Just-In-Time and other production methodologies on warehousing and distribution system operations.

Program Outcomes
This course teaches to the following program outcome:

employ creative and critical thinking to enhance problem solving

Total Hours: 50 Lecture Hours: 50