BUS 310 Marketing Management

5 credits

This course is an introduction to the language of marketing with an emphasis on developing responsive marketing strategies for customer relationship management. The course focuses on basic marketing concepts and management of marketing techniques, including digital and social media marketing.

Prerequisites: Admission to a Bachelor of Applied Science (BAS) program

Course Outcomes
Upon successful completion of this course students will be able to:

Evaluate core marketing theories and principles and the role they play in society
Apply the principles of marketing to business problems and management practices
Generate and synthesize information, data, and new knowledge for problem solving in marketing
Communicate via engaging written and oral formats
Explain and employ marketing ethics related to society and culture
Organize and work within a team to gather evidence, solve problems, and complete reporting processes

College-Wide Learning Outcomes
This course teaches to the college-wide learning outcome of Communication, the ability to engage effectively in verbal, non-verbal, written, and/or symbolic expression.

Total Hours: 50 Theory (Lecture) Hours: 50