ART 104 Color for Creatives

5 credits

This course covers a comprehensive analysis of color as it applies to various creative industries. Students will approach traditional color theory concepts using color wheels and value charts and will examine how color attributes, schemes, color perception, and global color psychology play into producing, experiencing, and interacting with creative media. Students will choose and apply physical and digital color as it applies to fine art, graphic design, web and mobile design, video, digital games, 3D, and virtual reality.

This course meets the Humanities general education distribution requirement.

Prerequisites: ABED 40 or AHSE 56 (or placement into MATH 87 or AHSE 66 or higher) and ABED 46 (or placement into ENGL 93 or higher)

Course Outcomes
Upon successful completion of this course students will be able to:

Use color intentionally to achieve a visual goal, such as creating a focal point, creating the illusion of depth, and communicating mood
Describe which types of projects and media formats utilize the RGB and CMYK color spaces
Differentiate the color attributes of hue, value, and saturation; apply knowledge of these attributes within digital software environments
Explain why color psychology is an essential consideration when designing global media projects
Identify anatomy and terminology of the human eye as it relates to seeing color and value
Create and refer to a color wheel as a means to strategically blend colors and intentionally select schemes or harmonies for a given project
Apply color theory resources and tools from software programs and tutorials
Explain how color can affect the outcome of a project in a given creative industry, from technical and psychological perspectives

General Education Distribution Area Outcomes
Students who successfully complete courses in the Humanities distribution area will be able to:

Discuss and explain methods of creative expression, social interaction, and aesthetic considerations employed by individuals and societies
Employ methods of intellectual and creative inquiry central to the selected Humanities course of study, using the vocabulary, concepts, historical perspectives and materials common to the chosen area
Dependent on the Humanities area selected, interpret specific artifacts from art, film, history, language, literature, philosophy, religious thought, or narrative form and develop one’s own viewpoint or artifact using the techniques common to that area

Total Hours: 70 Theory (Lecture) Hours: 30 Guided Practice (Lab or Clinical) Hours: 40