Catalog 2017-2018 
    
    Aug 16, 2018  
Catalog 2017-2018 [ARCHIVED CATALOG]

CMST 302 Mass Communication

5 credits
This course focuses on mass media’s history and cultural, social, and economic impacts. Examines how Internet, television, radio, film, and print media affect public and private life. CMST 302 studies legal, ethical, and commercial dimensions of mass communication, including First Amendment issues.

Prerequisites: Admission to BTAD program or instructor permission.

Quarters Offered: Fall

Global Outcomes:
This course teaches to the global outcome of Communication.

Student Outcomes/Competencies:
Upon successful completion of this course students will be able to:

  • Speak to the historic need for humankind to express information to a mass audience from pre-historic times through 21st century New Media
  • Identify historical progress of media from Gutenberg Press in the 15th century through the Internet and the 21st century
  • Specify historical markers in the development of major media: Moveable type, lithography, photography, cinema, radio, television, packet-swapping pre-internet, internet and wireless media
  • Identify ethical perceptions and implications of major media
  • Compare and contrast media impact on individual versus society (USA and globally)
  • Navigate 1st Amendment issues, plagiarism and theft issues with emphasis on 21st century media applications
  • Contrast 20th century mass communication models of “one-to-many” to emerging 21st century trends of “one-to-one” marketing, communication strategy, and user-generated content


Total Hours: 50 Lecture Hours: 50