Catalog 2017-2018 
    Feb 21, 2019  
Catalog 2017-2018 [ARCHIVED CATALOG]

DSGN 216 Business for Creative Professionals

4 credits

This course provides an overview of the decisions and tasks involved in setting up and working in the creative industry. Students will gain an understanding of the pros and cons of entrepreneurship, employment, and business opportunities. The course will address different business structures, licensing, taxes, contracts, proposals, business plans, marketing plans, social media, networking, pro-bono work, and portfolios. Students should take this course in their first year.

Prerequisites: DSGN 100  

Students who completed MMDP 101 or DSGN 101 meet the prerequisite.

Corequisites: DSGN 191  recommended

Quarters Offered: Fall, Winter

Student Outcomes/Competencies:
Upon successful completion of this course students will be able to:

  • Describe the differences between a freelance creative professional, a small partnership, a full-time employee, or a contractor
  • Describe the steps and legal requirements involved with starting a new creative business, as well as the pros and cons of entrepreneurship and different business structures
  • Create and evaluate business contracts, project proposals, and business and marketing plans
  • Identify common business support services such as legal, financial, accounting, and insurance
  • Analyze market trends to identify where opportunities have historically existed, and where new opportunities may be found
  • Leverage social media to create contacts, and pursue the next steps in building a professional industry network 

Total Hours: 60 Lecture Hours: 20 Lab or Clinical Hours: 40