BUSA 220 Successful Business Marketing

5 credits

An overview class focusing on how to promote a small business. Topics covered include product, pricing, promotion, distribution, and customer considerations. Students learn professional sales techniques and cost effective advertising strategies.

Prerequisites: BUS& 101 or instructor permission.

Quarters Offered: Spring

Student Outcomes/Competencies:
Upon successful completion of this course students will be able to:

Evaluate marketing considerations
Demonstrate professional selling techniques
Understand product and pricing considerations
Articulate customer service strategies

Total Hours: 50 Lecture Hours: 50