APDZ 385 Environmental Graphic Design

5 credits

This course provides a survey of the field of environmental graphic design from historical, cultural and industry practice perspectives. Students will study the principles and practices of way finding, entertainment retail, exhibit design, and infographics.

Prerequisites: Admission to the BTAD Program or instructor permission.

Student Outcomes/Competencies:
Upon successful completion of this course students will be able to:

Describe the basic components of way finding and signage systems
Demonstrate familiarity with contemporary exhibit design principles
Identify effective strategies for a way finding system
Describe the implications of technology and global influence on interactive communication and the visualization of information
Describe the historical relevance and evolution of entertainment retail
Produce a comprehensive portfolio artifact and process document
Employ creative and critical thinking to enhance problem solving

Total Hours: 60 Lecture Hours: 40 Lab or Clinical Hours: 20