MMDP 282 Brand Communication and Marketing

5 credits

This course provides a survey of the field of brand communication design and marketing from historical, cultural, and industry practice perspectives. Students will study the principles of brand communication and contemporary marketing theory.

Prerequisites: ART 102 or instructor permission.

Quarters Offered: Winter

Student Outcomes/Competencies:
Upon successful completion of this course students will be able to:

Describe the basic process of brand development and value alignment
Apply contemporary marketing principles
Identify effective marketing and communication strategies for a business
Describe the historical relevance and evolution of marketing communication
Produce a graphic identity project