APDZ 382 Brand Communication and Marketing

5 credits

This course provides a survey of the field of brand communication design and marketing from historical, cultural and industry practice perspectives. Students will study the principles of brand communication and contemporary marketing theory.

Prerequisites: Admission to the BTAD Program or instructor permission.

Quarters Offered: Winter

Student Outcomes/Competencies:
Upon successful completion of this course students will be able to:

Describe the basic process of brand development and value alignment
Demonstrate familiarity with contemporary marketing principles
Identify effective marketing and communication strategies for a business
Describe the implications of technology and global influence on communication
Describe the historical relevance and evolution of marketing communication
Produce a brand identity and concept delivery document
Employ creative and critical thinking to enhance problem solving