DSGN 247 Identity Design and Branding

5 credits

Students will learn design principles associated with identity design and branding. The focus will be defining a brand and crafting a design that will extend its primary message for companies, products, and services. Students will engage in a quarter-long identity/branding project that will stimulate imagination, expand capacity for critical thinking and problem solving, and explore conceptual development.

Prerequisites: ABED 40 (or placement into MATH 87 or higher) and ABED 46 (or placement into ENGL 93 or higher)

Corequisites: ART 252 or ART 255

Course Outcomes
Upon successful completion of this course students will be able to:

Research existing brands to determine core values
Research and review existing graphic standards and identity systems of major brands
Identify audiences that will respond to new design concepts
Communicate concepts that can be realized through principles of branding and visual design
Generate new solutions, sketches, concepts, expressions, and extensions of a brand
Validate design decisions and explain how the newly designed branding solution could be successful
Develop an identity system that broadens the design solution into diverse media such as digital, print, and interactive
Present, defend and critique design choices in a professional group setting

Total Hours: 70 Theory (Lecture) Hours: 30 Guided Practice (Lab or Clinical) Hours: 40