BUS& 101 Introduction to Business

5 credits

The course covers the survey of American business, business and economic terminology, forms of business ownership, franchising, small and international business, management and marketing concepts, and business environment.

Prerequisites: MATH 87 (or placement into MATH 98 or higher) and ENGL 99 (or placement into ENGL& 101)

Course Outcomes
Upon successful completion of this course students will be able to:

Critically evaluate business in the American free market system
Demonstrate understanding of the fundamental concepts in marketing, finance and human relations
Apply the fundamentals of business management and determine proper ethical behavior
Discuss how demographic shifts within the US affect may affect business culture and operations
Describe the changes in etiquette and culture necessary for businesses to expand and succeed internationally
Demonstrate the daily business conduct expected in various business situations

Total Hours: 50 Theory (Lecture) Hours: 50