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Apr 28, 2024
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Catalog 2019-2020 [ARCHIVED CATALOG]
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DSGN 247 Identity Design and Branding5 credits
Students will learn design principles associated with identity design and branding. The focus will be defining a brand and crafting a design that will extend its primary message for companies, products, and services. Students will engage in a quarter-long identity/branding project that will stimulate imagination, expand capacity for critical thinking and problem solving, and explore conceptual development.
Prerequisites: DSGN 191
Corequisites: ART 252
Course Outcomes
Upon successful completion of this course students will be able to:
- Research existing brands to determine core values
- Research and review existing graphic standards and identity systems of major brands
- Identify audiences that will respond to new design concepts
- Communicate concepts that can be realized through principles of branding and visual design
- Generate new solutions, sketches, concepts, expressions, and extensions of a brand
- Validate design decisions and explain how the newly designed branding solution could be successful
- Develop an identity system that broadens the design solution into diverse media such as digital, print, and interactive
- Present, defend and critique design choices in a professional group setting
Total Hours: 70 Lecture Hours: 30 Lab or Clinical Hours: 40
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