Catalog 2016-2017 
    Mar 19, 2018  
Catalog 2016-2017 [ARCHIVED CATALOG]

MMDP 248 Professional Design Workflow

4 credits
In this course students will be guided through best practices in a professional design workflow as they focus on a quarter-long, multifaceted project. Students will analyze and leverage appropriate tools and techniques of various graphic and layout programs to achieve optimal results for the project deliverables. Market research, sketching, process work, and presentation skills will be examined as components to a successful design workflow. Interoperability of graphic programs such as Photoshop and Illustrator, and how these programs feed into larger layout projects, will be examined in the class.

Prerequisites: MMDP 126 MMDP 241 , and MMDP 242  or instructor permission

Quarters Offered: Summer

Student Outcomes/Competencies:
Upon successful completion of this course students will be able to:

  • Conceptualize, build, and present a multifaceted design project using Illustrator, Photoshop, and a variety of industry-standard layout tools and programs
  • Describe the importance of market research, concept sketches, and documentation of process work in the professional design workflow
  • Demonstrate a solid understanding of interoperability between industry standard graphic software programs, including best practices in managing colors and layers, minimizing file size, converting raster to vector, and incorporating graphics into greater layout projects
  • Demonstrate knowledge of basic elements and principles of design by identifying and integrating these visual strategies into a range of simple to complex project pieces
  • Provide a client with efficient design solutions while dealing with deadlines and budget constraints
  • Professionally present and critique design choices in a group setting