Catalog 2016-2017 
    
    Sep 22, 2018  
Catalog 2016-2017 [ARCHIVED CATALOG]

MMDP 282 Brand Communication and Marketing

5 credits
This course provides a survey of the field of brand communication design and marketing from historical, cultural, and industry practice perspectives. Students will study the principles of brand communication and contemporary marketing theory.

Prerequisites: ART 102  or instructor permission.

Quarters Offered: Winter

Student Outcomes/Competencies:
Upon successful completion of this course students will be able to:

  • Describe the basic process of brand development and value alignment
  • Apply contemporary marketing principles
  • Identify effective marketing and communication strategies for a business
  • Describe the historical relevance and evolution of marketing communication
  • Produce a graphic identity project