Catalog 2016-2017 
    Sep 24, 2018  
Catalog 2016-2017 [ARCHIVED CATALOG]

MMDP 216 Business for Creative Professionals

4 credits
This course provides an overview of the decisions and tasks involved in setting up and working in the creative industry. Students will gain an understanding of the pros and cons of entrepreneurship, employment, and business opportunities. The course will address different business structures, licensing, taxes, contracts, proposals, business plans, marketing plans, social media, networking, pro-bono work, and portfolios. Students should take this course in their first year.

Prerequisites: MMDP 101 .

Quarters Offered: Fall, Winter

Student Outcomes/Competencies:
Upon successful completion of this course students will be able to:

  • Describe the differences between a freelance creative professional, a small partnership, a full-time employee, or a contractor
  • Describe the steps and legal requirements involved with starting a new creative business, as well as the pros and cons of entrepreneurship and different business structures
  • Create and evaluate business contracts, project proposals, and business and marketing plans
  • Identify common business support services such as legal, financial, accounting, and insurance
  • Analyze market trends to identify where opportunities have historically existed, and where new opportunities may be found
  • Leverage social media to create contacts, and pursue the next steps in building a professional industry network