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Mar 29, 2024
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Catalog 2016-2017 [ARCHIVED CATALOG]
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BUSA 220 Successful Business Marketing5 credits An overview class focusing on how to promote a small business. Topics covered include product, pricing, promotion, distribution, and customer considerations. Students learn professional sales techniques and cost effective advertising strategies.
Prerequisites: BUS& 101 or instructor permission.
Student Outcomes/Competencies: Upon successful completion of this course students will be able to:
- Evaluate marketing considerations
- Demonstrate professional selling techniques
- Understand product and pricing considerations
- Articulate customer service strategies
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