Catalog 2016-2017 
    
    Nov 18, 2018  
Catalog 2016-2017 [ARCHIVED CATALOG]

BUSA 220 Successful Business Marketing

5 credits
An overview class focusing on how to promote a small business. Topics covered include product, pricing, promotion, distribution, and customer considerations. Students learn professional sales techniques and cost effective advertising strategies.

Prerequisites: BUS& 101  or instructor permission.

Student Outcomes/Competencies:
Upon successful completion of this course students will be able to:

  • Evaluate marketing considerations
  • Demonstrate professional selling techniques
  • Understand product and pricing considerations
  • Articulate customer service strategies