Catalog 2016-2017 
    
    Aug 19, 2018  
Catalog 2016-2017 [ARCHIVED CATALOG]

APDZ 382 Brand Communication and Marketing

5 credits
This course provides a survey of the field of brand communication design and marketing from historical, cultural and industry practice perspectives. Students will study the principles of brand communication and contemporary marketing theory.

Prerequisites: Admission to the BTAD Program or instructor permission.

Quarters Offered: Winter

Student Outcomes/Competencies:
Upon successful completion of this course students will be able to:

  • Describe the basic process of brand development and value alignment
  • Demonstrate familiarity with contemporary marketing principles
  • Identify effective marketing and communication strategies for a business
  • Describe the implications of technology and global influence on communication
  • Describe the historical relevance and evolution of marketing communication
  • Produce a brand identity and concept delivery document
  • Employ creative and critical thinking to enhance problem solving