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Apr 25, 2024
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Catalog 2015-2016 [ARCHIVED CATALOG]
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BUSA 320 Business Marketing5 credits
This course explores business promotion. Topics covered include market research; product and service pricing, promotion, and distribution; and customer service. Students will learn professional sales techniques and cost-effective marketing strategies.
Prerequisites: Acceptance into a baccalaureate program and instructor permission.
Student Outcomes/Competencies:
Upon successful completion of this course students will be able to:
- Evaluate marketing opportunities qualitatively and quantitatively
- Apply market research techniques
- Employ qualitative and quantitative metrics to measure the success of a marketing campaign
- Use professional selling techniques
- Describe product and service pricing considerations that apply in a particular market
- Articulate customer service strategies
- Develop a marketing plan for a product or service
- Present a marketing plan to an audience
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