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Apr 24, 2024
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Catalog 2015-2016 [ARCHIVED CATALOG]
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BUSA 310 New Business Ventures5 credits
This course examines the process of planning and launching a new business venture. Topics include identifying and evaluating opportunities; success and failure factors; developing, marketing, and selling products and services; creating and managing budgets; financing the business; and legal issues.
Prerequisites: BUS& 101 or instructor permission, and admission to a baccalaureate program.
Student Outcomes/Competencies:
Upon successful completion of this course students will be able to:
- Evaluate business opportunities using both quantitative and qualitative measures
- Develop and manage the budget for a new business venture
- Identify potential pitfalls that might be experienced during the launch of a new product or service
- Identify potential sources of financing based on the type of business, funding requirements, and credit history of the owners
- Create a business plan for a new business venture
- Present a plan for a new business venture to an audience
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