BUS 380 Business Plan - Capstone II

This course focuses on the entrepreneurial start up and running of a small business. Students develop marketing plans and pro-forma financials for their respective business plans.

Prerequisites: BUS 370  

Course Outcomes
Upon successful completion of this course students will be able to:

• Demonstrate knowledge of entrepreneurial marketing principles by completing a marketing simulation
• Construct a marketing plan for the business of choice that shows knowledge of entrepreneurial business planning principles
• Appraise appropriate marketing platforms for utilization in the entrepreneurial start-up of choice