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May 01, 2024
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Catalog 2021-2022 [ARCHIVED CATALOG]
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BUS 310 Marketing Management5 credits
This course is an introduction to the language of marketing with an emphasis on developing responsive marketing strategies for customer relationship management. The course focuses on basic marketing concepts and management of marketing techniques, including digital and social media marketing.
Prerequisites: BUS& 101 and admission to the BAS AME program
Course Outcomes
Upon successful completion of this course students will be able to:
- Evaluate core marketing theories and principles and the role they play in society
- Apply the principles of marketing to business problems and management practices
- Generate and synthesize information, data, and new knowledge for problem solving in marketing
- Communicate via engaging written and oral formats
- Explain and employ marketing ethics related to society and culture
- Organize and work within a team to gather evidence, solve problems, and complete reporting processes
Total Hours: 50 Theory (Lecture) Hours: 50
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