Catalog 2014-2015 
    
    Feb 26, 2021  
Catalog 2014-2015 [ARCHIVED CATALOG]

APDZ 382 Brand Communication and Marketing

5 credits
This course provides a survey of the field of brand communication design and marketing from historical, cultural and industry practice perspectives. Students will study the principles of brand communication and contemporary marketing theory.
Prerequisites: Admission to the BTAD Program or instructor permission.